

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Inhouse product

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Customer Image, click to open customer review

Customer Image, click to open customer review

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Customer Image, click to open customer review
Reviews & Ratings
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Gloria Rosario
09-08-2025This primer is an absolute game-changer! The e.l.f. Power Grip Primer truly lives up to its name. My makeup stays locked in place all day, looking fresh and flawless. The gel-based formula feels incredible on the skin, providing just the right amount of hydration without feeling heavy or sticky. It creates a perfect canvas, making my foundation apply beautifully and last significantly longer. I'm incredibly impressed and this has quickly become a must-have in my routine!
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Nataly Bido
09-08-2025This primer is a real game changer, especially if you struggle with makeup staying put. It has a lightweight, almost gel-like texture that applies smoothly and absorbs quickly without leaving any sticky or heavy residue.What I love most is how it really “grips” onto foundation and other makeup products, helping them last much longer throughout the day — even on oily or combination skin. It controls excess oil pretty well, keeping my face from looking shiny for hours.It also helps blur pores and fine lines, giving a smooth and even canvas for makeup application. Plus, it’s affordable and cruelty-free, which is always a bonus.If you want your makeup to stay fresh and flawless all day, this primer is definitely worth trying.
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Lanae
09-08-2025I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!
Technical Specifications
About this item SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.) MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.