

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Brown Sugar
Inhouse product

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Customer Image, click to open customer review

Customer Image, click to open customer review

Customer Image, click to open customer review

Customer Image, click to open customer review

Customer Image, click to open customer review

Customer Image, click to open customer review

Customer Image, click to open customer review
Reviews & Ratings
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R. Adams
08-08-2025I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this!I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock.Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors!
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Stephen
08-08-2025Exactly as expected, I needed this as I was cosplaying and purchased a few colors. The thing that drew me in was the tip as it’s easily able to paint on your face in the exact area you need rather that a thicker blotchier face paint. Is nice and small and easy to carry either with you or in a bag. The outer shell was nice and sturdy so you won’t have to worry about it breaking. It sticks on to your face like butter and using a basic make up remover Itl come off easy. As long as your not going swimming with it, it is decently waterproof.
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thatgraywitch
08-08-2025I bought this in the color 'Royal Scam' which is an absolutely gorgeous purple (great for Hazel colored eyes). It goes on very easy although there is a bit of fallout its not much. Its very blendable even with the slightest touch which I love. Overall this is a great liner but you can use it for a lot more than that because of its size. Its stayong power isnt the best but for the price its absolutely worth it!
Technical Specifications
About this item Bold Color: Highly pigmented, rich color for eyes, cheeks and lips Variety of Finishes: This collection of multisticks is available in buttery matte, radiant shimmer, and dazzling glitter finishes. Cream-to-Powder Formula: Richly creamy and blends to a flawless powdery finish Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact. Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.